All Case Studies
Cost per MQL
$340$142
The Challenge
What they were facing
A B2B SaaS company was spending heavily on LinkedIn and Google Ads but couldn't connect ad spend to actual pipeline. Their analytics setup was broken, attribution was guesswork, and marketing-qualified lead costs were unsustainable.
Our Strategy
How we solved it
We rebuilt their entire tracking infrastructure with GA4 and server-side conversion tracking, created a custom Looker Studio dashboard connecting ad spend to CRM pipeline, restructured campaigns around bottom-funnel intent keywords, and launched a LinkedIn ABM strategy targeting key accounts.
The Results
Numbers that matter
Cost per MQL
Before$340
After$142
Pipeline Value
Before$180K/qtr
After$520K/qtr
Marketing Attribution
Before~30% tracked
After94% tracked
Demo Requests
Before22/mo
After61/mo
“For the first time, we can actually see which campaigns drive pipeline and which are burning cash. That visibility alone changed how our entire team makes decisions.”